SEO & Analytics
AI Search Optimisation: Getting Cited by ChatGPT and Google
Search stopped being ten blue links. What it takes to be the source an AI answer cites, and how to tell if it is working.
8 min read
Blog
SEO & Analytics
Technical SEO, keyword architecture, structured data, Core Web Vitals and measurement — plus the new reality of optimising for AI answers and citations.
SEO & Analytics
SEO Metrics That Show Money, Not Vanity
A 40-page rankings report is not a result. Here are the five numbers that show whether SEO is paying for itself.
9 min read
SEO & Analytics
SEO Checklist 2026: 60 Checks a Site Needs Before It Ranks
Not theory — the checklist we run every project through before launch. 60 items across six blocks.
9 min read
SEO & Analytics
Competitor Search Analysis: What to Study, What to Copy
Copying a competitor blind is the most expensive way to lose. Which of their decisions to repeat — and which will hurt you.
10 min read
SEO & Analytics
SEO for a New Website: The First 90 Days
A new site has no history, and half the standard SEO advice does not apply to it. Here is the plan for month one to three.
9 min read
SEO & Analytics
SEO or Paid Search: Which Budget Comes First
Ads bring leads tomorrow and vanish when the budget ends. SEO is the reverse. The question is the ratio.
9 min read
SEO & Analytics
Why Google Will Not Index Your Pages — and How to Fix It
The page exists, robots.txt allows it, and search still will not show it. The causes, ordered by how often they are the real one.
8 min read
SEO & Analytics
Google Search Console: Reading the Reports and Finding Lost Traffic
Search Console is the only source of truth about your search traffic. Almost nobody looks past the first chart.
9 min read
SEO & Analytics
Core Web Vitals Explained: LCP, INP and CLS in Plain English
The three metrics Google uses as a ranking signal. Each one explained, plus what breaks them most often.
8 min read
SEO & Analytics
How Long SEO Takes: Realistic Timelines, Stage by Stage
"Number one in a month" is either paid ads or a lie. Here is what a normal curve actually looks like.
9 min read
SEO & Analytics
Local SEO in Ukraine: Ranking in Your City’s Map Pack
Local search is the cheapest lead channel an offline business has. Here is what it is actually made of.
9 min read
SEO & Analytics
Ecommerce SEO: Categories, Filters and Product Pages
Stores rarely lose traffic to weak content. They lose it to a million duplicate URLs their filters generate.
9 min read
SEO & Analytics
Internal Linking: The Cheapest Way to Move Rankings
You already have the authority you need. The only question is where it flows inside the site.
9 min read
SEO & Analytics
Technical SEO Audit: What to Check, in What Order
Technical faults cost rankings quietly. This is the order that catches the costly ones first.
9 min read
SEO & Analytics
Site Migration Without Losing Rankings: The Checklist
The biggest traffic collapses are not caused by Google updates. They are caused by launching a new site.
9 min read
SEO & Analytics
Schema.org Structured Data: How to Earn Rich Results
Structured data is the cheapest way to make a snippet stand out. Here is what still works in 2026.
8 min read
SEO & Analytics
Keyword Research That Produces Customers, Not Traffic
Most keyword sets are built by search volume and lose. Here is how to build them by intent instead.
8 min read
SEO & Analytics
Content Marketing for SEO: Making a Blog Produce Leads
A blog without a structure is a cost centre. Here is the architecture that turns readers into enquiries.
9 min read
SEO & Analytics
Link Building Without the Risk: What Works in 2026
Links still matter. The only questions are which ones — and what a bad one costs you.
8 min read